1. Logo: A simple, recognizable logo is essential for brand recognition and should be used consistently across all platforms.
2. Tagline: An attention-grabbing tagline can help create a strong connection between your brand and your target audience
3. Color Palette: Defining a color palette helps create an aesthetically pleasing look that reflects the company’s values and mission.
4. Fonts: Establishing a set of fonts to use across all materials will help create a cohesive visual identity.
5. Imagery: High-quality images or illustrations help to immediately draw in your audience and give them a better idea of what your brand stands for.
6. Style Guide: A style guide outlines all of the above items and provides guidance on how to use them correctly and consistently.
7. Image Library: A library of images used by a company to represent its brand and products.
8. Social Media Assets: Brand guidelines, templates, and other assets to guide a company's presence across all social media channels.
9. Website Design and Content: The overall design, layout, and content of a company's website.